Laugh or cry?

So my least favorite car makes a commercial with two skaters, in downtown LA.
I wasn´t sure if this was a joke, a serious commercial or some clip the students at Chapman were working on.
Apparently it´s a very serious piece with a serious budget.

The director seems like such an LA coke head with really bad skate knowledge and vocabulary. Sure he might not be what I´m stereotyping him as, but he seems like one.

What´s up with the iMovie super8 filter they are using? The angles are like beyond lame. Fuck he can´t even get the car to move around well. Looks like they have the handbreak on coming up the parking garage.
And the editing.. oh gees.. mirroring skate tricks is pretty lame too. But then again, only 0.0000001% of the people who watch this crap will notice/care about that.

Who likes this? I mean the car looks bad as it is, Jake´s and Pat´s skating looks pretty lame (even though they are very talented) and the camera, editing, and post production is horrible.

Hint to Ford. Give me a call next time. I´ll spend half your money, make your product look twice as good and save you from another failed commercial.




Here´s the behind the scenes clip:


It´s shit like this that keeps me wondering what I´m doing with my life. Why aren´t I making commercials that makes the company look good. It´s pretty apparent that they don´t want to look good.

Poor Specimen movie premier in LA

I got news about this surf movie that was premiering in Hollywood the
other day so I wanted to check it out and I must say it was the worst
movie premier I've been to (with the Afterbang premier in Helsinki in
2002 coming in at a close second place).

We were given Skull Candy headphones and a reciever at the door. The
plan was to play the soundtrack in everyones headphones... So when
the movie started (at a bar) they turned off the music and the 400-ish
people in attendence put their Skull Candy headphones on, it was quite
the sight. I wish I would have brought my camera to document how
fucking stupid the situation was.
It was funeral quiet, at 10.30 pm at a bar in Hollywood... Nice
atmosphere for a movie premier, not.

If this would have been at a skate or snowboard premier it wouldn't
take 5 minutes before the crowd would have started yelling TURN ON THE
SPEAKERS!

Then to the movie..
Well I was to annoyed with the headphone / quiet bar thing to really
give the movie a chance, but I thought it had some moments that were
ok. But for the most part it was pretty lame.
You never knew who was surfing, which is kind of annoying.
And why is it ok to use airs that obviously weren't landed? For those
of you who's never seen a surf movie:
They use shots where the surfer lands on the wave for a 1/10 of a
second. Not just once or something, all the time. Why this is accepted
I have no clue.
And there were so many mediocre airs that were used, like 70% of them
could have been deleted.
Why would a rider want to use 6 shots of him doing an alley oop air
when 5 are sketchy and one was really good? Unbelievable... And I'm
talking were similar waves, not like they were linked with some turns
in a longer clip. No, single shots of crappy airs, over and over.

There were some sick tricks here and there. But one trick that caught
my eye was a bs 540 shove it. When he landed it nobody in the bar
raised their voice... wtf?

Oh well. Good thing I'm not making surf movies because it seems like
my vision would be very different from the one the surf industry wants.