I´ve seen some commercials where the stitch shots together to make the 360 degrees, like this commercial for Cyprus (I love Youtube).
But since people´s media habits have changes quite a bit in the past 5 years or so I feel that this camera rig from Yellowbird is pretty fitting for web watching.
I´d love to try it out, been thinking about some 360 degree shots ever since I saw that Cyprus commercial a few years ago.
So watch this clip and drag the mouse around, pretty awesome. And the music in this clip, AMAZING! I love Eric Prydz. Went to see him a little while back, insane.
Don´t forget that Red Bull has a very similar camera rig (I blogged about that a year or so ago). I wouldn´t mind taking it for a spin, pretty sure I could come up with some good shots.
Check out a few different clips with the Red Bull 360 cam here (movie your mouse around the flash video).