Wednesday, January 26, 2011

Four episodes of a mini-documentrary I did for Nike of Gigi Rüf

I went down to Bregenz, Au and Innsbruck for a few days in November to shoot some stuff for an ongoing series I'm doing with Spatziba called Talking Headz.
The idea is to get to know the talent a little bit better without putting them in a chair and do a contrived standard interview.
To do that we left the tripod at home and chatted with Gigi about things that came to mind during a couple of days in his hometown of Bregenz and Au, the village he grew up in.

Most professional snowboarders make a living spontaneously travelling the globe to find good locations to film and photograph their tricks. These tricks end up in dvd's which sell (or used to sell before internet torrents took over) in snowboard / outdoorsy stores and core magazine and sponsors catalogs etc.
And in these videos (of which I made a handful somewhat successful ones this past decade) there is little or no room to portray the riders personality. I tried to incorporate that in past movies but it's a though sell and a lot of kids who board don't care much for it.
Now since we watch a lot of videos online me and the Spatziba crew thought it would be a good idea to make little short clips of the riders that were personality and lifestyle driven.
Gigi had just come out with a movie with Volcom in the fall of 2010 and Nike, who sponsor his feet, had a launch event for his boot planned and invited me to come document it and try and make something worth watching.
Those three days resulted in these four episodes, hope you like them and I hope to do more of these.
I wouldn't mind making a Tiger Woods series in this format. Or Jay-Z...

First Episode:




Here are two photos from my 360 degree camera.
Yes, you can always buy another camera.

1 comment:

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