Pretty good ad concept

I will probably buy Panda after this.

This ad was in the new issue of Snowboarder or TWS.

I was blown away with this ad. I mean it´s 2009, who made this shit?
The layout is from 1996.

Embarrassing to say the least.

A picture never lies.

Want to know how this ad was done?

Check the video here:
http://thesideproject.com/index.php?option=com_content&view=article&id=373:leticia-bufoni-secret-ad&catid=52:other&Itemid=59